Stand-Built Upholstery Corp.; ID Collection
In 1956 Ben stated, "We've been in a functional design straitjacket for too long...I think we're ready to stop making furniture just because it's practical and has six tea trays in its belly. From now on I think furniture is just going to be something good to look at."
Thanks to Brian Travis for the information below.
Listing of Pieces:
A very special thanks to Armando Diaz for the information below.
|Display||"ID Display Fixture... Stand-built Upholstery Corp.. has designed this fixture for retail store display of its ID collection. The chair is designed by Ben Seibel. It shows Stand-built's new method of steel framing before the back is upholstered in foam rubber and covered in fabric."|
|Envoy||"A fresh new look characterizes all the upholstered pieces in the ID collection designed by Ben Seibel, well known industrial designer. Envoy, a gracefully proportioned arm chair, is light in appearance and weight. It is completely upholstered in foam rubber."|
|Grande Dame||"A large lounge chair, having flamboyant contours, has a fan-shaped back and gracefully rounded arms, loose set cushion, and inverted walnut finished wooden legs."|
|Crescent Couch||"A beautifully curved sectional comprised of a 54" straight line, one arm love seat and corner section, having a simple sculptured walnut finished base with finely tapered legs. It can be used free standing or in effective groupings."|
|Beautiful Dreamer||"Ben Seibel rescues the languorous-looking chaise lounge from seeming oblivion and sculptures it for today's TV viewing. Beautiful Dreamer is completely upholstered in foam rubber, has finely tapered walnut-finished legs, and features steel framing."|
|Gala||"A 32" high back dramatizes the free from contour of this love set in the Id collection designed by Ben Seibel. It has a walnut finished base, finely turned legs at each corner, and features Stand-built's modern method of steel framing that makes possible the new contours in the ID collection."|
|Embassy||"With Stand-built's steel framing, the designer has a new freedom in creating never-before-obtainable contours in completely upholstered furniture. This point is illustrated in Embassy, an 8' sofa by Ben Seibel. Legs are of walnut finished birch."|
|Attache||"An expression of simple modern design is noted in the 8' two-cushion sofa designed by Ben Seibel for the ID collection. The steel framing makes possible new contours unobtainable within the limitations of a rigid, heavy wooden frame."|
|Enchantress||"A contour that frames the occupant is a feature of Enchantress, one of the chairs in the ID collection designed by Ben Seibel. This collection is Seibel's first upholstered group."|
|Hourglass||"Unusual for its free form back and cradle-like sides, this chair has a tight seat cushion and delicately turned wooden legs finished in walnut ending in a little wooden knob."|
|Deceiver||"This lounge chair is typical of the seating pieces in the ID collection designed by Ben Seibel in that it looks small but is amply proportioned. It has a loose cushion, sculptured wood base, and inverted ten pin legs in front, finished in walnut, and features steel framing."|
|High Hat||"Seating comfort, compact proportions, and a high back are design features of this lounge chair designed by Ben Seibel. It has walnut-finished inverted ten pin legs in front and steel framing."|
|Chair-Lounge with Ottoman||"Designed by Ben Seibel, this chair-lounge with ottoman that latches onto the front by fitting under the seat cushion has walnut legs, an all-steel frame, and mesh construction."|